A transparent, structured process designed around your goals. No guesswork, no hidden steps — just a clear roadmap from audit to growth.
Every engagement starts with a no-obligation conversation and audit. We want to understand your business, your goals, and what's happening with your current advertising — before recommending anything. If you're already running campaigns, we review your account data. If you're starting fresh, we analyze your competitive landscape.
This step costs you nothing. There's no pressure to proceed. We give you honest feedback even if that feedback is "you don't need us for this."
Timeline: Scheduled within 3–5 business days of initial contact.
Based on the audit findings, we develop a customized advertising strategy. This document outlines recommended platforms, campaign structure, estimated budget allocations, targeting approach, KPI targets (clearly marked as projections, not guarantees), and timeline.
We walk you through the proposal in detail and answer every question before you make any commitment. We'd rather spend extra time here than have surprises later.
Timeline: Proposal delivered within 5–7 business days of audit completion.
All KPI projections are estimates based on industry benchmarks and available data — not guarantees. Actual results depend on market conditions, platform performance, and factors outside our control.
If your current website isn't built to convert ad traffic — or if you need compliant landing pages for specific platforms — we build them before a single ad goes live. Sending paid traffic to a slow, irrelevant, or non-compliant page is one of the most common ways businesses waste ad spend.
We don't launch campaigns until we're confident the destination is ready. This protects your budget and improves campaign performance from day one.
Timeline: 7–21 business days depending on scope. Campaigns do not launch before site sign-off.
With strategy approved and destination assets ready, we build the campaigns. Every account is structured intentionally — naming conventions, campaign hierarchy, audience segmentation, and tracking are all configured before we spend a dollar.
We submit campaigns to the platform for review. Ad approval timelines are outside our control and vary by platform, category, and creative content. We communicate any approval issues promptly and provide alternatives if ads are not approved in their original form.
All advertising campaigns are subject to platform policies and approval. Wavecrest Media cannot guarantee that ads will be approved or that any specific placement will be secured. Platform approval decisions are made solely by the respective platforms and are not within Wavecrest Media's control.
Timeline: Setup 5–10 business days. Platform review adds 1–5 business days depending on platform and category.
Campaigns don't optimize themselves. After launch, we monitor performance daily, make bid and budget adjustments weekly, and conduct deeper strategic reviews monthly. You receive clear, honest reports that show what's actually happening — not just the metrics that look good.
We flag problems early and propose solutions rather than waiting for monthly reviews. If a campaign isn't performing, you hear about it from us — not from your own bank account.
Ongoing: Monthly engagement with regular touchpoints. Clients retain full account access.
Once campaigns have stabilized and we've identified what's working — which audiences convert, which creative performs, which keywords drive quality leads — we build a scaling plan. This involves increasing budget intelligently on proven performers, expanding to new platforms, and opening new segments of the funnel.
Scaling is never reckless. We increase spend incrementally, monitor efficiency metrics through each budget step, and pull back if performance degrades. The goal is sustainable growth, not just higher spend.
Results vary by industry, budget, and competition. Scaling campaign performance is not guaranteed. We do not guarantee specific outcomes at any budget level.
Every engagement is different, but here's a realistic view of what the first 90 days typically looks like for a new client starting from scratch. Timelines vary based on scope, website requirements, and platform approval processes.
Free audit completed, discovery call scheduled and held.
Strategy document prepared and presented for approval.
Website/landing pages built (if needed), accounts configured, tracking installed.
Campaigns submitted, platform review, launch confirmation.
Data collection, initial optimization, first performance report.
A/B tests running, refinements active, strategy review meeting.
We never promise specific ROI, CPLs, or conversion rates. Any agency that does is misleading you.
You have admin access to every account we manage. Your data is always yours.
We are an independent agency. We are not Google, Meta, or Microsoft, and we never imply otherwise.
We earn your continued business through results and service quality, not contract lock-in.
Your free campaign audit takes 30–45 minutes and comes with no obligation to continue.
Get Your Free Campaign Audit →All advertising campaigns are subject to platform policies and approval. Results vary.